My name is Gail Jessen and I'm a Fire Starter.

I facilitate clarity, permission, freedom, and holistic health.
I liberate women who are sick and tired of being sick and tired.


For 33 years I was misaligned, living my life based on rules I didn't create. I was an overachieving stress case addicted to external validation. I toughed it out, I sucked it up, I did what good girls are "supposed" to do. I was miserable. Real talk. 

After being diagnosed with Hashimoto’s, an autoimmune disease that attacks the thyroid + adrenals, I'd had enough. I began to deconstruct my life and rebuild it on my terms. Within one year I sold everything I owned, lost over 100 lbs, left my 15-year university career, launched my business, and booked a one-way ticket to Bali.

My walkabout began in August 2015 and I'm still traveling around the world working with women like you who are sick and tired of feeling sick and tired. I love working with women who are ready to radically change their lives. I facilitate clarity, permission, freedom, and holistic health so you can create a life that turns you on and lights you up.



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My Core Desired Feelings: I am wild, magical, supple, and luminous.

Using my Core Desired Feelings as my North Star, I live my life as a series of adventures. I'm on a mission to show you how deeply your life can change when you align to how you most want to feel. Consider me your permission slip to do what you've always wanted to do. Clarity. Permission. Freedom. Holistic health. It's all possible. 

Join me in my group coaching program or private coaching sessions and I'll show you how.

My Professional Credentials

  • Bachelor's Degree in English and Philosophy 
  • Master's Degree in Community Leadership
  • Certified facilitator of Danielle LaPorte's Desire Map
  • Graduate of Gabby Bernstein's Spirit Junkie Masterclass
  • Certified as a Red Tent facilitator by the International Institute for Complimentary Therapists
  • Graduate of Marie Forleo's B-School
  • Graduate of The StartSomething Visionary Leader Program
  • Travel writer + photographer for The Avid Cruiser
  • Contributing blogger at Craft Lake City, creating profiles of Salt Lake City artists in their workspaces
  • Blogging on my own site since 2007
  • 15-year career in higher education; including curriculum design, community organizing, student leadership development, and nationwide consulting in the field of service-learning and civic engagement
  • You can read more about my professional moxie on LinkedIn
  • You can read what my coaching clients are saying on my testimonial page
Gail’s personal story, and the way she weaves it through her coaching work, is very powerful and very credible. Gail has lived a transformational journey and should have the trust of others embarking on this journey themselves. Her facilitation style is authentic, thoughtful, caring, and supportive.
— Mary Migliorelli

Why did I build my new life and my coaching career around The Desire Map?

It wasn't until I found Danielle LaPorte's Desire Map that I started to dig my way out of a lifetime of low-grade inauthenticity. I finally admitted my life was out of alignment with my soul. I finally did something about it. 

You see, when I finally picked up The Desire Map book, it was because I hit a wall. I was an achievement machine. Homeowner, Master's degree, department head at work, national consulting gigs, go go go...and I was still in my 20s. I was striving to meet everyone's expectations of The Successful Professional, The Generous Friend, The Perfect Daughter, The World's Coolest Girlfriend. In the process, I lost myself. Nearly completely. 

For years I was riddled with anxiety and chronic fatigue. I wrote it off as being stressed at work or tired from travel or overwhelmed by grad school or any number of excuses. It was all bullshit. 

My life was totally misaligned because it was based on rules I didn't create.

I also didn't think I was worth anything if I slowed down.  


My life was so severely misaligned that it made me physically ill.

In 2014 I was diagnosed with the autoimmune disease Hashimoto's Thyroiditis.

I knew instantly what my diagnosis meant: The imbalance in my soul had finally manifested in my body. I knew that this diagnosis was my turning point. Right there in my doctor's office, I committed to design my life on my terms. Period. 

Hashimoto's attacks the thyroid, affecting metabolism, energy, adrenal function, anxiety, digestive health, sleep patterns, brain fog, and many other complex systems in the body. My doctors and I realized I was living with this disease undiagnosed for at least a decade, if not longer.

This discovery has been one of the most challenging and beautiful adventures of my life. Hashimoto's changed the way I see, the way I act, the way I eat, the way I sleep, the way I treat myself and everyone around me. Every day I practice self-care, healing, and forgiveness.

Because not even chronic fatigue and adrenal failure could keep me from living an epic life.

And that, darling, is the power of Core Desired Feelings.


The Desire Map felt like I finally came home. To myself. To my tribe.

The entire process felt like one big, deep breath. Permission.


 The Desire Map gave me permission to tear down old paradigms, brick by brick. With my new freedom, I rebuilt my worldview, my life, my dreams, my realization of what is possible. I did it all on my own terms.

I know what I want. I finally have zero guilt or shame in pursuing what I want. I say NO. I say YES. I am crystal clear on how I want to feel every single day and five years from now. My Core Desired Feelings are my life's guidance system. The liberation is profound. 

When I mustered the courage to fully declare what I want most in life...BAM. The Universe flooded into support my wildest dreams. My life changed radically, instantly, on a cellular level. I'm on a mission to show you how radically your life can change when it's aligned with how you most want to feel. Consider me your permission slip to do what you've always wanted to do. Like deep down in your soul wanted to do.

I love Gail’s quirky, expressive style. Her personality come through so clearly in her writing She’s kind hearted and easy to relate to, which is great in a coach! Others coaches often try to come across as super-human but Gail understands we all have equal opportunities. She helps you see the possibilities.
— Jemma Peterson

That epic dream you're afraid to say out loud? Yes, that one.

It's possible. Truly. I'll show you how.


Fun fact: My latest travel fixation is spending a few months on a mail cargo ship in the most remote fjords of Norway and then in the atolls of French Polynesia. I also want to complete my genealogy research by visiting my family in Denmark and Sweden.

Some day soon, friends. Because why not?

You can follow all of my travel adventures on my blog.

Cheers to adventure!